Plus Trust

MICROINCUBATION FOR EMPOWERING RURAL WOMEN CHANGEMAKERS

  • Bronze Certified 2023
  • FCRA
  • 80G
  • 12A
  • CSR-1
Transparency Rating:
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Bronze Certified Bronze Certified

About

  • Headquarters

    Goplaganj, Karnataka

  • Since

    2010

A PROFILE Plustrust provides micro-incubation support to women from rural and resource-poor communities through the Plustrust fellowships. Based in Read more Bangalore, Plustrust has offered 200 fellowships over the last 13 years across 14 states. VISION A world where all people, especially those from resource poor communities have the opportunity to create an impact for themselves and others. MISSION To build an ecosystem to inspire and nurture women as changemakers and entrepreneurs. GOALS The goal for FY 2023-24 is to offer 160-180 fellowships per year through 4 hubs with 15 anchors, 10 collaborations and partnerships. The hubs could become independent entities by the end of 5 years.


Issue

The Mastercard Index of Women’s Entrepreneurship (MIWE) 2021 ranks India at 57 out of 65 countries. This is a decline of from rank 54 position in 2020 and 56 position in 2019. The major component that brought about the decline was the fall in women entrepreneurial activity rate from 12.7 % in 2020 to 2.6% in 2021 . The GEM report shows that female entrepreneurship in India is largely necessity-driven and that it has recovered to 12.6% in 2022 from the low at 2.6% in 2021 . The dip can be attributed to COVID crisis and the recovery to normalcy in 2022. The prevailing gender gaps in India, especially in resource poor communities, further reflect the situation. Enterprise ownership by women in India is low at 20%. Entrepreneurship is clearly considered a male domain, with women allowed in this space only as supporters and helpers. The Indian government’s program to build women’s skills and entrepreneurship was built around SHGs. Despite the widespread adoption of this approach, the share of women-owned and -run businesses continues to be insignificant. Entrepreneurship is known to be individualistic, while the SHG-based approach emphasizes group harmony and collective enterprise over individual autonomy. Predictably, SHG-run enterprises have not demonstrated a significant success rate. Local women-led enterprises on themes related to basic services such as education, health care or livelihood promotion have been found to be more successful. They reflect the aspirations of women to make a difference and ensure ‘last inch’ connectivity to bridge gaps in the quality of local services and improve absorption of these services. These are flexible, often home-based micro- service-enterprises, which makes for efficiency, and creates the dual impact of developing women-led enterprises and improved services in remote locations. Such models of women’s enterprise that are local, based on community needs, provide a strategic path to succeed at effecting social change while also providing livelihood skills to rural women.


Action

PLUSRUST MICROINCUBATION FELLOWSHIPS Plustrust identifies and supports Rural women with entrepreneurial mindset through its micro-incubation fellowships and has so far supported and encouraged over 200 rural changemakers. The fellowship is an experience of the various stages in building a micro service enterprise, beginning with identifying the core purpose. Fellows design the service and pilot an activity for a clearly defined user group. In the process they build three strengths, namely, Personal effectiveness, Project Management and Professionalism. The reach is spreading through 2 Collaboration Hubs and our network of 14 active anchors. The fellowships are flexible and women have chosen to work on a range of ideas. Posta the fellowship, 65% of the alumni continue the activity either as a small local entity or join hands with other local initiatives to work in the social sector. Changemaker Fellowships go for work on inclusive education and animal welfare (35 completed). Rural Women Edupreneur (RWE) Fellowships support women with ideas for change in education and learning (95 completed) Return to Roots (R2R) Fellowships help women pilot service enterprises on aspects like skill development, digital inclusion, waste management to improve basic services (49 completed ) The Community Health Entrepreneurs (CHE) fellowships identify train and support women to offer doorstep diagnostics for basic health care (21). The Coaching fellowship bring in accomplished coaches to work with fellows and alumni. (7 completed)

Demographies Served

Impact

Direct Impact • Women’s Service Initiatives 60% of the project ideas for RWE fellowships are about education, local schools, and improved learning outcomes for children in the community. What is noteworthy here is the continued interest shown by RWEs in establishing themselves as changemakers in their communities. Here are a few stories to highlight the fellowship outcomes: 1) Deepika Kunwar (RWE 2016) from Kherwada, Gujarat worked with the local school to bring in more active and creative methods of learning for children. She is completing her B. Ed. this year. Armed with her B. Ed degree, she plans to return to work when schools reopen. Her entrepreneurial spirit has prompted her to set up a small enterprise in tailoring Rajasthani outfits. She has approached Plustrust to accept her as an anchor to expand her work in her neighbourhood. 2) Laxmi Enve (RWE 2016) from Hoshangabad, Madhya Pradesh teaches children, and works to encourage women to form SHGs. Two of her girl students have been able to gain admission in an Adarsh residential government school, the first from her village. She is now confident of her teaching skills. Teachers from the school seek her guidance from time to time. She now works with children of 7th, 8th and 9th standards, helping them to discover their aptitude and also offers online classes. She can now support herself and her mother with the income she receives from teaching children and her modest tailoring business. 3) Vibha Devi (RWE 2018) from Muzaffarpur, Bihar continues to run her learning centre and has developed activities to build COVID awareness about safety and social distancing for children. Her struggles to access education inspires her to encourage and support children to study. She has also been invited to head a new school in her locality. This gives her a full time job that energises her. Her most satisfying accomplishment is writing poetry which she hopes to publish. 4) Poonam Parathe (RWE 2017) living in Pandhurna, Madhya Pradesh wanted to set up her local academy for physical fitness and training for children interested in sports. The fellowship supported her to start this initiative and continue her own training as a cricketer. She is now an established state-level cricket player. 5) Dr Minal Kadwe (RWE 2018) from Pandhurna, Madhya Pradesh is a practicing homeopath. She developed methods for educating adolescents and young adults on sexual and reproductive health. She has been able to spread awareness among young people in her locality. She is keen to anchor a CHE batch in her neighbourhood. 6) Meera Kumari (RWE 2020) living in Muzaffarpur, Bihar who works on gender issues used her fellowship to sensitize boys and girls about these issues through games and activities. She is now able to integrate these modules with her other professional assignments. • Wider Range of Fellowships In 2020 we began offering our Return to Roots (R2R) Fellowships. Women have been able to set up their micro social ventures on skill building for girls, making natural goat milk soap, developing ecologically safe sanitary pads for girls in the community and a local tiffin distribution service. In 2022, we launched the Pilot batch of Community Health Entrepreneurs to deliver basic diagnostic test in rural communities. • Income Generation for Fellows and Anchors Income generation was adversely affected by the COVID pandemic across India. It affected most livelihoods and that is where our Anchor Program and RTR Fellowships played a crucial role in helping people in communities to expand livelihood options and build skills to sustain themselves. Our estimates reveal that income of fellows and anchors increased by 20-120% for fellows and 5-30% for anchors with respect to 2019 levels. • Plustrust Anchor Network Our Anchor Development Program trains potential anchors and builds their capabilities to identify and work with RWE/RTR batches independently through Addas (hubs). They have internalized the core values of Plustrust and are able to retain the quality and intensity of contact, which is a hallmark of the Plustrust fellowship process. 14 anchors have been trained and we expect to add a few more soon. The anchors are themselves emerging grassroot changemakers and the network is useful to bring them together. • Collaborations With Anchors Our work with Anchors has led to collborations with them as they develop new innovative project ideas and need managerial guidance and mentoring . Examples of such work include the projec tto set up Makers spaces in KGBVs and leadership developemnt thorugh SOCCs. Indirect impact • Support grassroot Changemakers We have been working with the anchors to help them envision their work and develop strategies to mentor and guide fellows. These coaching sessions have helped the anchors to clarify their own goals and priorities. This in turn has helped them will prestigious new projects and well recognised fellowships. They are emerging grassroots changemakers and exemplars of what our fellows can aspire to be in future. As we wish to build a supportive ecosystem for women’s micro ventures, our anchors in turn make special efforts to reach out to the communities they work with and explain the unique features of our model. • Children Reached through RWE Fellowships (2020-2021) We summarise details of 23 fellowships given between December 2019 and December 2021 ( right through the COVID crisis) to demonstrate the indirect impact. Our efforts helped 1600 children during the pandemic in very difficult times. The engagement was more intensive with younger children with 4 or 5 regular interactions in a week. In these projects the children covered were in the range of 15 to 50 children With children over 10 years of age, the interaction was with larger numbers once a week or twice a month. In these projects the number of children covered was larger ranging between 60 to 150. • Community Outreach Total collective outreach as reported by our anchors was approximately 20,000+ including women, children, and adolescents. • Role Models of Women in Enterprise The fellowships have helped many women to step out of the shadows of a patriarchal society to pursue their own dreams. They have not only established their own individual identities but have also inspired young girls and women and are becoming exemplary role models for them and others.

Programs

  • COMMUNITY HEALTH ENTREPRENEURS

    Accurate diagnosis and regular monitoring are essential for good patient care, especially in emergencies and in the case of chronic illnesses. Thus, there is an urgent need to build new solutions to take basic medical diagnostic testing and monitoring of health parameters such as blood pressure, blood glucose and haemoglobin. The availability of these services within the community or village will make a life or death difference in emergencies. The recognition of this need and the possibility of converting this into an opportunity for entrepreneurial women has led to the formulation of the Community Health Entrepreneurs (CHE) Program.

    Plustrust has identified and built skills for new home-based self-employment option for rural women. As the availability of digital health services and affordable testing devices increases, we anticipate that these women will be ready to step into these new opportunities to serve their community.

Impact Metrics

  • Improvement in Women's Entrepreneurial Skills

    Program Name

    CHE, RWE, R2R fellowships

    Year-wise Metrics

Leadership Team

  • LALITHA IYER

    Managing Trustee

Demographics & Structure

  • No. of Employees

    6-20

M&E

  • Internal, External Assessors

    No

Policies

  • Ethics and Transparency Policies

    No

  • Formal CEO Oversight & Compensation Policy

    No

Political & Religious Declarations

  • On Affiliation if any

    No

  • On Deployment Bias if any

    No

Registration Details

  • PAN Card

    AABTP7653D

  • Registration ID

    58-IV-2010

  • VO ID / Darpan ID

    TS/2017/0152767

  • 12A

    AABTP7653DE20162

  • 80G

    AABTP7653DF20160

  • FCRA

    368140076

  • CSR Registration Number

    CSR00004085

Location

Other Details

  • Parent Organisation

    NIL

  • Sister Organisation

    NIL

  • Type & Sub Type

    Non-profit
    Trust

Financial Details

 Income / Expenses
  • 2021-22

    Income
    Rs.5,009,933
    Expenses
    Rs.4,103,520
    Admin Expenses
    Rs.866,240
    Program Expenses
    Rs.3,237,280
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  • 2022-23

    Income
    Rs.None
    Expenses
    Rs.
    Admin Expenses
    Rs.None
    Program Expenses
    Rs.None
    Tip: Click on any value above to exclude it.